You’re less likely to get mail delivered on Sunday, as most mail services don’t operate on this day. Those with minimal email volume and already-efficient practices aren’t going to gain much. What, isn't Monday supposed to be the worst day of the week, you ask? Targeted Direct Mail Marketing, Don’t Hang or Tape Mailers to Mailboxes – It’s Illegal! The agency expects to process and deliver nearly 2.5 billion pieces of mail, including packages, this week alone. Required fields are marked *, 27 Ways to Boost Collaboration Among Employees, 17 Employee Productivity Stats Every Manager Needs to Measure. Today is the busiest mailing day of the year By Shara Park and Marc Giauque | Posted - Dec. 15, 2008 at 4:00 p.m. WASHINGTON — This week is expected to be the busiest week of the holiday mailing and shipping season for the Postal Service. Headed to the post office today to mail holiday packages? They can also be in a rush and will push the mail to the end of their to-do list. We can also help you design a colorful and informative postcard that will get your message across with just a glance. You’ve already optimized the emails coming into your inbox, but what about the emails going out? In the weekend I don't use to work, and the ideas that come into my mind to promote my business or make UI changes, I write them down and apply them on Monday. The organization expects to process and deliver nearly 3 billion pieces of First-Class Mail, including greeting cards this week alone. Open rates sharply rise between 6 am and 10 am, peaking at 10 am, then slowly declining until about 8 pm, where there’s another steep drop. Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. It’s the same reason people are excited on Fridays, looking forward to the weekend to come. Focus on the middle of the week, and people will be more interested in reading your message and the mailer content. Using bright colors, seasonally themed images, and easy to read postcards helps you offer more distinguishable mailer among the others even if the date isn’t optimal. Those with high email volume and inefficient practices, however, have everything to gain—and it won’t take much time to make a positive change. Most people hate Mondays, presumably because of the contrast with the relaxation of the weekend. WASHINGTON — This week is expected to be the busiest week of the holiday mailing and shipping season for the Postal Service. Hi! The organization expects to process and deliver nearly 3 billion pieces of First-Class Mail, including greeting cards this week alone. Deborah Duncan is a writer for Valtim Marketing Solutions. Mondays and Fridays have similarly low open rates (presumably because on Mondays, you’ll be catching up and in meetings, and on Fridays, you’ll be in meetings and/or distracted by thoughts about the weekend). Peak email days are Tuesday, Wednesday, and Thursday. Partially as a result of this, your workload and productivity vary greatly depending on the day of the week. December 15 marked the busiest mailing day of the year as people dispatch holiday cards and presents to friends and relatives across the country. A nicely designed letter is received well during these three days. Tuesdays are the Siberia of days: gray, bleak, and they fucking suck. The day of the week doesn't matter. There’s a clear difference between the date your mail ships and the date your members receive the mail. Many recipients may be tired from a long day of catching up on work, so Monday mail isn’t the first thing they want to accomplish when they get home. Required fields are marked *. According to MailChimp, time distribution of email open rates more or less falls in line with intuitive expectations as well. They are in the middle of the week, so people aren’t putting them to the side after a busy Monday or forgetting about them during a fun weekend. December 18, 2017. Monday – Monday is generally the day when the most household post is received. Essay on The busiest day of the week My first visit to a courthouse took place on a Monday, which is apparently the busiest day of the week. Is expected to come a week from today when they. You can usually tell by observing daily email trends. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics. The busiest work day of the week is definitely Tuesday. Cyber Monday (November 30) This is an obvious one, but Cyber Monday is by far the busiest email marketing day of the year: 93% of all ecommerce retailers send at least one email (RJMetrics).And it isn’t just the busiest day for email marketing – it’s also the busiest ecommerce day, which makes it a great example of email volume aligning with and amplifying naturally … Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. If you find yourself overwhelmed with the task of constantly checking email, you’re not alone. 1. You should avoid sending mail on bank holidays. Fourth of July, the biggest blockbuster summer holiday, is also one of the … Opens by Day of the Week According to SmartInsights, the rise and fall of open rates throughout the week for typical 8-5 workers follows a curve you probably expected. With the data you uncovered with Gmail inbox analytics, you can probably narrow your focus down to one candidate. Compare that with my hourly traffic breakdown from EmailAnalytics and you see a similar trend line: Of course, there are some significant variables that will affect how these stats play out for you: Ultimately, by the end of this exercise, you should know how your email volume changes from day to day—as well as how that email volume affects your time spent. So when are your busiest days? This looks pretty similar with what EmailAnalytics reports for me. Yeah I agree, Monday is the busiest day of my week. This decision may significantly reduce the impact of your direct mail campaign. Rather than leaving an app open or allowing notifications, you’ll close your email and disconnect from notifications for most of the day, instead focusing on your core projects, and only opening and responding to email during specifically designated hours, such as 10-2 and 4-5. People are away from home more these days. They're not at the North Pole, rather they're right up your street, driving block to block delivering packages. The first impression I had of the people was that. Looking at the chart above from EmailAnalytics, which shows my daily email trends over the last 30 days, we see that Wednesday is typically my busiest day in terms of emails received, whereas Friday is my least-busy day of the work week (though, interestingly, I send the most emails on Fridays). For more help with staying focused, be sure to see our guide on how to stay focused at work. This week is anticipated to be the busiest week of the holiday mailing and shipping season for the Postal Service. See hourly email traffic breakdowns, average email response time, email volume by day of the week, and much more! Saturdays and Sundays are, predictably, very light email days in terms of both sending and receiving. If a bank holiday falls on a Tuesday, then the receiving date may move to Wednesday. Your email address will not be published. Andrew, yeah I agree with that, but only to a certain extent. Payment. It’s best to always agree on the dates for when your mail is delivered. Assume it takes you two hours to analyze your email data, and another two hours to implement some new changes. Ultimately, knowing your busiest days of the week will help you improve your efficiency, better understand your schedule, and rearrange your workload to better suit your interests. While Dec. 14 will be the busiest day for mailing, Dec. 21 is expected to be the busiest day for delivering holiday cards, letters and packages. Opens by Day of the Week According to SmartInsights, the rise and fall of open rates throughout the week for typical 8-5 workers follows a curve you probably expected. This year, Priceline reports that the most popular departure date will be Wednesday, Dec. 23, with 22% of those travelers returning on Monday, Dec. 28, and 20% returning on Sunday, Dec. 27. Our mailroom and data processing area is open on the weekend, and since we are off the work piles up until we comes in Monday. Monday is the day when most households receive the bulk of their mail. Overall, the Postal Service anticipates delivering 800 million packages between Thanksgiving and New Year’s Day. You want your mailer to stand out among the other mailers, and usually, that requires making sure your mailer isn’t competing with too many others on the same day. To help understand your workload (and that of your employees), we can first look at the general data, then compare it to known trends from external research. UPS said Monday is also expected to be the busiest to date in company history, but expect to top it next week. Sunday is the worst day for mail. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. Your email address will not be published. In terms of business communication, to be more precise. Let’s look at each day of the week to see which is the best day of the week for direct mail campaigns. The first and most powerful effort you can make is rebalancing your workload distribution, which you can harness in multiple different ways: This simple rebalancing will redistribute both your emails and your effort so you can handle them more efficiently. The Postal Service also expects to deliver nearly 200 million … Weekends are much needed breaks; however, it seems clients and customers don’t always account for employee weekends or just don’t care to wait until the work week begins. The Postal Service also expects to deliver nearly 200 million packages each week… Sundays have the lowest open rates, with Saturdays close behind. Monday is always my busiest day. Monday is, as in most companies, the day when the weekly schedule is determined, which means that on average I spend at least 30% of the day replying to job offers, writing and sending estimates and negotiating. One of the best solutions to this problem is establishing clear, restricted “email checking hours.”. If you decide to mail items on this day, it is more expensive, and households may resent promotional items arriving on a Sunday. Postal Service is buckling down Monday for what it says will be the busiest mailing day of the year, with millions of letters and packages entering its system today. Research shows it can take up to 23 minutes to recover from a distraction, meaning if your attention resets every time you get an email, your productivity is going to be destroyed. ... E-mail us: [email protected] Call us: +1 (877) 826 34 66. Your organization takes many steps to ensure your message returns excellent response rates. You want to avoid Monday as the receiving day because you don’t want to fight for attention. So, how can this information help me with my professional goals? The week of Dec. 17-23 is predicted to be the busiest mailing, shipping and delivery week, when nearly 3 billion pieces of First-Class Mail, including greeting cards, will be processed and delivered.” Lori Van Buren Santa takes letters out of his post office box from children on the busiest mail day of the year at the U.S. Post Office main plant on … Please Subscribe to Our Blog To Get the Latest Marketing Tips, News, and insights. To help understand your workload (and that of your employees), we can first look at the general data, then compare it to known trends from external research. Many mail carriers distribute bulk mail campaigns when it’s convenient for them and not when it’s best for you. After analyzing millions of hotel prices around the globe, Hopper's travel aficionados shared insight on the hotel booking tips and tricks that frequently save travelers extra cash—including the best day of the week to check in at the front desk. You can include images on a postcard mailer that grabs the viewer’s attention. Get the best bang for your buck before the start of your next vacation with these hotel booking tips from the pros. Save my name, email, and website in this browser for the next time I comment. Friday and Saturday are best to avoid because most people are in weekend mode. Suppose the most trafficked day on your blog is Friday, but you only have a daily readership of 300 people. Your email address will not be published. If your emails aren’t optimized, you’ll end up spending more time on them than you should, and the ambiguity or lack of focus in your emails could end up inviting even more ambiguous, poorly-focused emails to your account. You can stand out by using brightly colored envelopes with highly optimized internal content. Fourth of July. She lives in Colorado and likes to travel and read mystery novels. Daniel on May 21, 2007 7:23 am. On your busiest email days, with new messages coming in constantly, you won’t have time for anything else. Make no mistake about it, this day brings forth a blizzard of e-mails, phone calls, IM conversations, business conference meetings, and … These days are less competitive than Monday. Control Inbound Emails Another option is to get your inbound emails under control. You should expect a long line. Homeowners won’t expect mail during bank holidays and will resent the content if they receive any. We offer great deals through mailing carriers and can help optimize your direct mail by selecting the right delivery date. You’ll still be able to get to almost all your emails within a day, but you’ll have far more time to focus on the work in front of you. 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